THE COMMUNITY
Born in North Minneapolis and inspired by the vision of Houston White, The Get Down is more than a coffee brand.
It’s part of a larger movement to build spaces, businesses, and opportunities that strengthen community from the inside out.
Every bag, every cup, and every conversation is rooted in Camdentown — a growing cultural district designed to inspire cultural and economic growth in communities everywhere.
THE COFFEE
Houston White’s love for coffee started at his Grandma Annie-Mae’s kitchen table — over simple cups of drip coffee, conversation, and southern hospitality.
But as he explored specialty coffee more deeply, he discovered something bigger: Some of the world’s most complex and celebrated coffees come from the Coffee Belt — regions largely cultivated by people of color.
Inspired by the richness and complexity of specialty coffee — often said to be even more nuanced than wine — Houston saw an opportunity to create greater representation within the coffee world while building a brand rooted in culture and community.
BLOCK BUY BLOCK
SUPPORT THE NEIGHBORHOOD
A vision where culture and commerce work together to create lasting impact.
That’s why 5% of all proceeds from The Get Down Coffee Co. go directly back into the Camdentown community.
This is coffee with purpose.
This is Coffee For The Culture.
Houston White Jr
Our Founder
Houston White Jr is the CEO and founder of Houston White Ventures including The Get Down Coffee Co, FRESH by Houston White, Camdentown Flats, Black Cashmere, Houston White x Target and many other ventures. He is also the author of Culturemaking published by Penguin Random House in 2023 and host of the Culturemaking podcast.
As a designer, entrepreneur, author, and community leader, Houston is dedicated to building a more intercultural world, one creative act at a time. From fashion and beauty to coffee and community spaces, Houston remixes different cultural viewpoints and influences to create exceptional moments of connection.
In The Press
